When you wear Helwa, you’re not just wearing fragrance — you’re wearing purpose.
Beauty That Gives Back
When you wear Helwa, you're not just wearing fragrance — you're wearing purpose.
At Helwa, we believe luxury should have purpose. That's why 30% of all future profits will go directly to the Helwa Foundation.
Our foundation provides intentional, surprise gift experiences to children in underserved communities — creating moments of joy that restore hope, play, and self-worth.
Meaningful Moments
These aren’t just generic donations. Every contribution goes toward intentional, surprise gift experiences — things like birthday presents for kids who’ve never had one, or holiday packages for families in shelters.
We believe in the power of small moments of magic to transform a child’s sense of worth and possibility.
A Personal Journey
Our mission is inspired by our founder’s own childhood experience of receiving unexpected gifts during a time of extreme poverty — moments that provided hope and dignity when they were needed most.
No child should feel forgotten due to their background.
I still remember the day I received an unexpected gift during the hardest time of my childhood. It wasn’t just the item itself — it was the message that I mattered, that I wasn’t invisible. That’s the feeling we want to create for thousands of children through the Helwa Foundation.
Wearing Helwa feels like more than style — it’s a statement. I love knowing that what I wear helps give something beautiful back to a child who needs it most.
“I joined the waitlist not just because I love the product — but because I believe in the purpose. Helwa is changing what luxury means.
We're building more than a product — we're building a mission you can wear.
