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About Us

When you wear Helwa, you’re not just wearing fragrance — you’re wearing purpose.

Patent-Pending Innovation

  • Our unique design allows for the solid perfume pod to be securely housed within the bracelet, accessible whenever you need a fragrance refresh.
  • The solid perfume formula lasts throughout the day and is designed for easy application on the go — no spills, no glass bottles, no bulky packaging.
  • Each bracelet is crafted to feel like real jewelry while serving a practical purpose, making Helwa the perfect blend of form and function.
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Product Design

The Classic

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Future Design

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Fragrance Pod Collection

Take our Al quiz to find your signature Helwa scent

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We’re building more than a product we are building a mission you can wear.

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