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As Seen In

Recognized for reimagining fragrance with elegance, impact, and innovation.

E-fest semifinalist

NSF I-corps

Daily Memphian

Rhodes News

Winner of Rhodes Venture Challenge

"Helwa represents the future of fragrance — combining luxury, sustainability, and social impact in one beautiful package."

"One of the most promising startups we've seen this year, with a clear vision and purpose beyond profit."

What They’re Saying